SAORI- Explore your Natural Creativity through Free Weaving
SAORI is unique and totally different from other traditional styles of hand weaving. In traditional hand weaving, weavers highly value the regularity and cleanness of the woven cloths: if there is an irregular pattern or thread, it is considered “mistake” or “flaw”. In SAORI, on the other hand, we put more importance on free expression, because hand weaving is different from machine weaving. In SAORI, we always try to follow 4 slogans, because to free oneself from conventional way of weaving is sometimes very challenging.

Out of the above 4 slogans, the most important one is the first one, “Consider the differences between machines and people”. In SAORI, we try not to imitate machine-made products, and we always try to do what only human beings can do.  No two weavers are alike, and it is very natural that every single cloth freely woven by people with different personalities is beautiful in a different way. The irregular selvage and accidental skip of thread add the unprogrammed beauty to the SAORI cloths; and we admire this irregularity as "the beauty with lack of intentions" created by our natural creativity